Random writings on Usability, User Experience Design (UXD), User Centered Design (UCD), User Interface Design (UID), Interaction Design and what ever else you can call it ;-)

Audience Based Optimisation – The better way to SEO

While optimising for these Search Engine Spiders or Web Crawlers or Google bots makes sense in the marketing world, the real ROI is driven by your users - your target audience. Audience Based Optimisation is about creating and developing your site, or content, by keeping in mind the value it provides your target audience. This not only makes your site “findable”, but also engages your audience and increases the stickiness factor of your website.