Category Archives: User Experience

Random writings on Usability, User Experience Design (UXD), User Centered Design (UCD), User Interface Design (UID), Interaction Design and what ever else you can call it ;-)

Audience Based Optimisation – The better way to SEO

While optimising websites and services for Search Engine Spiders or Web Crawlers makes sense, the real ROI is driven by engaging your users – your target audience. Here is what I call, Audience Based Optimisation (ABO), comes in.

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