While optimising websites and services for Search Engine Spiders or Web Crawlers makes sense, the real ROI is driven by engaging your users – your target audience. Here is what I call, Audience Based Optimisation (ABO), comes in.
“alt” attributes are NOT “alt” tags.
Phew! now that it’s out of the way lets proceed.
During team meetings I often hear developers and designers throw in the term “alt ” tags when referring to the “alt” attribute. A few years ago, I too, used to refer to the “alt” attribute as an “alt” tag. Infact, even the Human Factors International website incorrectly refers to these attributes as tags, well, they also incorrectly refer to the “longdesc” attribute as tags.
Continue reading (X)HTML alt vs title attributes Vs the TITLE tag