While optimising for these Search Engine Spiders or Web Crawlers or Google bots makes sense in the marketing world, the real ROI is driven by your users - your target audience. Audience Based Optimisation is about creating and developing your site, or content, by keeping in mind the value it provides your target audience. This not only makes your site “findable”, but also engages your audience and increases the stickiness factor of your website.
It happened a few days ago and again yesterday afternoon. A colleague was working on Microsoft Office Word 2007 for the first time and as I walked passed he asked, “I know this is a real dumb one, but do you know where the ‘Save as’ button is on this?”. I could understand his confusion [...]