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Web Design Articles2016-01-27T09:39:54+11:00

User-centered Design Process in the Real World

Most often, time, budget and nature of the project will determine what methods and process you incorporate. Especially in an agile environment, one must design the best experience possible given the above constraints. […]

Design for your customers, not for trends

Your brand is not the same as your competitor. Know what your customers want and how they perceive your brand. Then go about fulfilling this need. Design for your customers, not for trends. Be relevant.

Content influences design

Too often in our enthusiasm to get the look and feel of a web application or website right, we forget that content makes up one of the primary deliverable. Content planning (what, why) and delivery (How, When, Where) is an important part of design.

Audience Based Optimisation – The better way to SEO

While optimising for these Search Engine Spiders or Web Crawlers or Google bots makes sense in the marketing world, the real ROI is driven by your users - your target audience. Audience Based Optimisation is about creating and developing your site, or content, by keeping in mind the value it provides your target audience. This not only makes your site “findable”, but also engages your audience and increases the stickiness factor of your website.

(X)HTML alt vs title attributes Vs the TITLE tag

“alt” attributes are NOT “alt” tags. Phew! now that it’s out of the way lets proceed. During team meetings I often hear developers and designers throw in the term “alt ” tags when referring to the “alt” attribute. A few years ago, I too, used to refer to the “alt” [...]

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Customers don’t think channels, they think brand

Customers don’t see the different channels as individual segments of a brand.  Hence, even though there may be multiple touch points, it is important to deliver a consistence experience that is in line with the brand value. […]

Design for your customers, not for trends

Your brand is not the same as your competitor. Know what your customers want and how they perceive your brand. Then go about fulfilling this need. Design for your customers, not for trends. Be relevant.

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