Category Archives: Business Management

Advertising, Branding, Entrepreneurship, Marketing, e-Marketing, Mobile Marketing and Public Relations

Audience Based Optimisation – The better way to SEO

While optimising websites and services for Search Engine Spiders or Web Crawlers makes sense, the real ROI is driven by engaging your users – your target audience. Here is what I call, Audience Based Optimisation (ABO), comes in.

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