Customers don’t see the different channels as individual segments of a brand. Hence, even though there may be multiple touch points, it is important to deliver a consistence experience that is in line with the brand value.
Too often in our enthusiasm to get the look and feel of a web application or website right, we forget that content makes up one of the primary deliverable. Content planning (what, why) and delivery (How, When, Where) is an important part of design.
Continue reading Content influences design
While optimising websites and services for Search Engine Spiders or Web Crawlers makes sense, the real ROI is driven by engaging your users – your target audience. Here is what I call, Audience Based Optimisation (ABO), comes in.