Customers don’t see the different channels as individual segments of a brand. Hence, even though there may be multiple touch points, it is important to deliver a consistence experience that is in line with the brand value.
Your customers may not move at the same pace as the current trends. A good place to start is knowing what your customers are really doing, what they need and what adds value to improve their experience.
“alt” attributes are NOT “alt” tags.
Phew! now that it’s out of the way lets proceed.
During team meetings I often hear developers and designers throw in the term “alt ” tags when referring to the “alt” attribute. A few years ago, I too, used to refer to the “alt” attribute as an “alt” tag. Infact, even the Human Factors International website incorrectly refers to these attributes as tags, well, they also incorrectly refer to the “longdesc” attribute as tags.
Continue reading (X)HTML alt vs title attributes Vs the TITLE tag