Your brand is not the same as your competitor. Know what your customers want and how they perceive your brand. Then go about fulfilling this need. Design for your customers, not for trends. Be relevant.
Too often in our enthusiasm to get the look and feel of a web application or website right, we forget that content makes up one of the primary deliverable. Content planning (what, why) and delivery (How, When, Where) is an important part of design.
Sometimes you come across articles that make you go "Huh! Wish someone told me that earlier" . Here are two that will help you create highly secure, usable and easy to remember passwords. The Usability of Passwords by Thomas Baekdal The best password remembering tip you'll ever encounter at jjmelo.com Hope these help you to [...]